Why amazing books stay undiscovered
Approximately 200,000 titles are published every year in the UK. Just 10% of these are lucky enough to get a decent marketing budget and make it to the ‘Bestsellers’ List created via the media and in bookstores.
Among the other 90% are many amazing books and new authors that get squeezed out of sight in the marketing blitz of the selected known bestsellers. And there they stay...undiscovered.
How do we change that?
So how does one discover these hidden gems that typically rely on strong word of mouth to get referred?
By creating a happy book loving algorithm.
We’ve turned digital word-of-mouth into an algorithm to uncover amazing book and authors. The process begins by manually curating titles that have sold in decent numbers. We then hand over the job to our Algorithm, which combines reviews from leading book forums, rankings on websites, critic reviews, blogs and sales figures from publishers, to create boxes that are guaranteed to delight a book lover.
Our reviews on Facebook and repeat orders seem to suggest our algorithm is getting good at its job rather quickly. We have developed the capability to combine seemingly unrelated titles from across multiple publishers and genres into meaningful boxes.
Every Box is a new story
Unlike subscription websites that have a pre-decided box of 1 or 2 books, selected by their editors every month, we have absolutely no idea what our algorithm is going to put together for the next order it receives. What it means for us, is that a wider mix of titles and authors keep getting sent out into the homes of book lovers.
That’s why we call it a box of stories. Not just a box of books.
Every time you open a box you will discover an author or a book that you might not have otherwise come across or selected. We hope that once you read them and love them, you will then spread the word, so that more book lovers can discover these authors and their stories.
Paying it Forward
We like to think we’re creating a big happy circle. That’s why we give a percentage of our profits to charities working for literacy, so we can all keep spreading the joy of reading across the globe. There can never be too many books in this world : )